Frequency quarterly  
  2009 circulation 30,000  
  Readership per copy 2.81  
  Read most/cover to cover 83.2 %  
  Retention ongoing resource 76.8 %  
  Business owner 68.0 %  
  Purchasing decision 90.3 %  
Electrical Connection
Electrical Connection provides a valuable technical update service to electrical contractors, electricians and the related industry nationally.

The magazine is Australia’s leading electrical industry communication with articles that are backed by solid industry research and expert opinion. It is committed to reviewing major issues that effect readers across the domestic, commercial and industrial sectors.

One of the most popular roles of the magazine is to interpret AS 3000 and communicate it in easy-to-understand ways.

Electrical Connection maintains a commanding lead in providing trustworthy information over any other media in this market. Our audited circulation figures also dwarf the claimed circulations of other industry publications.

Electrical Connection is the media of choice across the electrical design and installation sector.

Quality in editorial, quantity of circulation
Whether you are launching new technologies/products or maintaining ongoing awareness of your brand and its capabilities in this competitive marketplace - the media of choice across the electrical industry is Electrical Connection.

Electrical Connection / Cabling Connection flip magazine
With the ongoing convergence of the electrical and commercial cabling industries, this dual flip magazine publication addresses the professional needs of both industries. By combining the industry leading publications of these two industries into a single flip magazine format, not only has the distribution increased to 30,000 copies, but your message now is seen by both market sectors providing greater reach for your message.