Frequency quarterly  
  Audited circulation 112,596  
  Readership per copy 2.94  
  Read most/cover to cover 90.6 %  
  Retention ongoing resource 82.3 %  
  Business owner 80.0 %  
  Purchasing decision 94.7 %  
  10 or fewer people in company 81.3 %  
  Earn $100,000 or more p/a 25.0 %  
Business Connection
Business Connection is a dedicated editorial section bound into each quarterly edition of Connection Magazine’s three leading industry titles - Building Connection, Plumbing Connection and Electrical Connection.

Each issue of Business Connection covers a range of high interest editorial issues that have a common appeal across the trade contracting markets and address many aspects of our reader’s daily business activities. With defined sections for OH&S, Business & Finance, Wheels, Trade Tools and ‘You earned it”, our readers rely on our consistent and relevant business information.

By combining our three core industry publications into a single media buy, we create an enormous marketing opportunity for you – offering demographics that are unrivalled by any other publisher.

The largest small business publication in Australia;

  • Reaches more than 306,000+ readers nationally with each edition
  • Is the largest male-specific magazine buy; and
  • Is delivered to the building and associated trades industry en masse.
     
Business Connection can deliver your advertisement to more small business owners/decision makers than any other magazine in Australia.